The coffee giant Seattle’s Best has recharged its logo. You’ll see the old logo on the left, the new one on the right:
For me, the new logo less than impresses. It looks like something you’d find on a Wal-Mart brand product. Sad day. Where’s the creativity Seattle’s Best!?
I guess I’ll live with the new logo, but if you start to change your coffee I’m outta here.
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I agree. We serve Seattle’s Best coffee where I work, and I think the old logo is pretty fitting for a coffee brand. The clean-cut simplistic logos are usually on things like electronics and stuff
Posted by Lori | May 20, 2010, 6:33 am